Business, Marketing, & Information Technology

Kearney High School has a variety of programs of study in the Business, Marketing, and Information Technology (BMIT) SLC. These include Marketing. Information Technology, Finance, Administrative Support, Business Information Management, General Management, Human Resources Management, and Operations Management. Its designated color at Kearney High School is YELLOW.

Marketing Overview

There are many challenging educational and training opportunities within the high-skilled world of Marketing. Learners need a solid background in communication, math and technical skills. Education and training can be obtained in high schools, technical colleges/institutes and universities.

Along the way, career guidance professionals assist learners in assessing their educational goals, interests, abilities and skills to facilitate a good match to the cluster's many pathway options. Learners participate in relevant educational opportunities framed in the context of the cluster. They gain knowledge and skills through coordinated workplace learning experiences such as site visits, job shadowing and internships. If they choose, they may achieve valuable skill certifications that lead to employment. Colleges and universities offer advanced degrees and industry certifications that prepare learners for professional and technical careers.

This diverse Career Cluster prepares learners for careers in planning, managing and performing marketing activities to reach organizational objectives.

According to the latest statistics, there are about 15.3 million jobs in the marketing cluster, one of the largest in terms of jobs. Median annual wages for these occupations range from $18,960 for cashiers to $123,220 for marketing managers. Advertising, marketing, promotions, public relations and sales managers hold more than 600,000 jobs. Employment opportunities for retail salespeople are expected to be good. Individuals with a college degree or computer skills will be sought for managerial positions in marketing management, professional sales, merchandising, marketing communications, and marketing research.

Information Technology Overview

IT careers involve the design, development, support and management of hardware, software, multimedia and systems integration services. The IT industry is a dynamic and entrepreneurial working environment that has a revolutionary impact on the economy and society. In addition to careers in the IT industry, IT careers are available in every sector of the economy from Financial Services to Medical Services, from Business to Engineering and Environmental Services.

Anyone preparing for an IT career should have a solid grounding in math and science.

A career in IT is challenging and ever-changing. Those who pursue jobs in the IT sector will quickly discover ongoing opportunities to learn about and work with exciting new technologies that are transforming the world. IT education can be obtained in in high schools, technical colleges/institutes and universities.

Employment of computer and information technology occupations is projected to grow 12 percent over the next decade, in part due to a greater emphasis on cloud computing, the collection and storage of big data, more everyday items becoming connected to the internet in what is commonly referred to as the Internet of things, and the continued demand for mobile computing. The median annual wage for computer and information technology occupations is $79,390, ranging from $46,620 for computer user support specialists to $98,430 for computer network architects.

Finance Overview

There are thousands of challenging educational and training opportunities within the high-skilled world of Finance. Learners need a solid background in math, science and technical skills. Education and training can be obtained in high schools, technical colleges, two-year community colleges, four-year colleges, and career technical schools/ institutes.

Along the way, career guidance professionals assist learners in assessing their educational goals, interests, abilities and skills to facilitate a good match to the cluster's many pathway options. Learners participate in relevant educational opportunities framed in the context of the cluster. They gain knowledge and skills through coordinated workplace learning experiences such as site visits, job shadowing and internships. If they choose, they may achieve valuable skill certifications that lead to employment. Colleges and universities offer advanced degrees and industry certifications that prepare learners for professional and technical careers.

The Finance Cluster prepares learners for careers in financial and investment planning, banking, insurance and business financial management. Career opportunities are available in every sector of the economy and require specific skills in organization, time management, customer service and communication.

The finance industry is a critical sector of the United States economy with over 5 million people employed in finance-related occupations. Although some of the finance occupations project only moderate growth through the year 2024, the advances in technology and trends in digital marketing provide exciting and challenging opportunities for careers across all areas of the cluster, especially in the banking services pathway. In the next few years, many new jobs will be added and many openings will result from the need to replace experienced workers who leave jobs.